For centuries, scholars believed that there was no inherent visual correlation between certain signifiers (letters and words) and the signified (what they conveyed). For example, this belief—helmed by Swiss linguist and philosopher Ferdinand de Saussure—suggests that there is no reason why the word tree corresponds to an actual tree, because there’s nothing particularly tree-like about the word tree. New research, however, is making scholars believe …
New Research Rethinks the Design of Letters
