On a sizzling day in Los Angeles, we caught a glimpse into the future of one of the most iconic brands in motorcycling—a brand that is known all over the world not only for motorcycles, but also for the culture they cultivated over 118 years. While Harley-Davidson was almost synonymous with motorcycling in North America during much of the 20th century, the motorcycle manufacturer was …
The stakes could not have been higher for Harley-Davidson with the release of the Pan America 1250, the first adventure touring bike in the brand’s 118-year history. Entering the adventure bike segment requires full commitment from any motorcycle company, let alone one known for cruiser bikes and for attracting a very particular kind of rider. Still, Harley-Davidson’s attempt results in an excellent motorcycle all around—not …
Motorcycle apparel is evolving, blending tech, safety and style with aplomb. Small brands like REV’IT!, Iron and Resin and ATWYLD are using future-forward materials without sacrificing style. SA1NT (an Australian brand), Aether and Filson (both based in the US) fuse classic workwear and outerwear looks with embedded protective technology so that their clothing can be worn off the bike, but it holds true for the …
