Explore ASMR at the “Weird Sensation Feels Good” Exhibition

Inside Sweden’s national architecture and design museum in Stockholm, ArkDes, the first-of-its-kind exhibition Weird Sensation Feels Good investigates autonomous sensory meridian response (ASMR)—a phenomenon now 13 million videos deep on the internet. ASMR—chilling, pleasurable tingles instigated by common sounds, like rustling, scratching or crinkling—grew beyond a niche subset. The exhibition examines the pre-internet history of ASMR, its development into an advertising and design tool, its …