The North Face’s City-Ready SS20 Black Series Collection

Fusing streetwear with superior function, this release signals a foray into fashion-centric design

The North Face has always focused on the outdoor space first and foremost. In fact, their technical garments are some of the most capable and innovative on the market and their long history of high-demand collaborations (Maison Margiela, Supreme, and Brain Dead among others) and successful original concepts (Purple Label, Summit Series, and FUTURELIGHT) reveal the brand’s impact on the wider fashion industry, as well. …

Norway’s Beloved Outdoor Brand Norrøna Expands Stateside

The team at the 90-year-old company discusses sustainability, functionality and pragmatism

Founded by outdoor enthusiast Jørgen Jørgensen, Norrøna has been making snow gear for 90 years in Oslo. While the brand dominates in Scandinavian markets, it is only now opening brick and mortar stores stateside—starting with a Boulder, Colorado shop this past summer, and now a storefront in NYC’s SoHo, which opens tomorrow, 6 December. Norrøna isn’t just testing the bigger names in the business, but …