For years, the tequila category has moved toward becoming the next captivating collector’s market while the liquid has maintained its image as a party staple. No brand embodies this more than Patrón. The well-known, big-box brand has a history of cultivating a blend of celebration and luxury, and with the recent launch of Patrón El Alto, a prestige product, the company is aiming for a …
Patrón El Alto Ventures into the Prestige Market
