Why We See Faces Everywhere

Whether in a door-hook, electrical socket or elsewhere, seeing faces in objects and places is super-common—and it’s called pareidolia. This is a “psychological phenomenon that causes the human brain to lend significance—and facial features, in particular—to random patterns,” according to Artsy. Apparently the phenomenon happens because humans naturally prefer faces to other patterns. Of course, this extends from everyday life into the world of art, …

Testing the Orlebar Brown SnapShorts App

Create a top-quality bathing suit from an image you've captured

Furthering their commitment to the world of photography, swimwear brand Orlebar Brown recently released an app, SnapShorts, that lets anyone turn their photographs into swim trunks. Within SnapShorts, one can select a photo they’ve taken, choose how it lays out on the shorts and then order immediately. It’s a four-step process toward an entirely unique pair. The brand has been printing photography on their high-quality …

Interview: Designers Parke & Ronen

The brand that reimagined bathing suit tailoring offers up insight on their bright colors, prints and careful silhouettes

It’s hard to imagine, with their men’s bathing suits having such a distinct and commanding presence in the swimwear market, that duo Parke & Ronen designed their first pair on a whim. A few years after they united in 1997 and opened a store in NYC’s Chelsea, Parke Lutter and Ronen Jehezkel first introduced a swimsuit into their men’s ready-to-wear collection. Since, the tailored briefs …