Tag: Paula Scher

Design Indaba: Paula Scher

The similarities between artists and scientists, how tech is like the music business and more from the multi-faceted designer

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Influential American artist and designer Paula Scher kicked off this year’s Design Indaba with a talk she titled “Small Breakthroughs, and How They Came to Be.” During her presentation, she detailed both the struggles and solutions involved in several of her most famous projects, from the graphic identity of NYC’s Public Theater to the new Windows logo. We caught up with Scher afterward to talk …

Maps Mini Journals

Three notebooks decorated with Paula Scher's illustrated maps

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Paula Scher‘s non-traditional approach to cartography formed the basis of the book “Maps,” a collection of her large-scale paintings that purposefully distort representations of famous cities. As a follow-up, Princeton Architectural Press has released a mini-journal series cloaked in Scher’s illustrations. Not only do they make for a gorgeous cover, the maps serve as a daily reminder of the importance of subjectivity and creative distortion. …