Interview: David Shrigley on his Whimsical Collaboration with Maison Ruinart

From a series of eccentric illustrations to an "unconventional" online gallery, a partnership of profound joy

During Art Basel Miami Beach 2021, official Champagne partner Maison Ruinart once again unveiled a partnership with a contemporary artist of exceptional merit. This year, it was beloved multi-disciplinary artist David Shrigley who interpreted the luxury brand’s effervescence and the pristine process behind its production. Shrigley first partnered with Ruinart in 2020, but this year saw his witty, wise and wondrous large-scale works appear in the fair’s …

New Museum’s NEW INC + Ruinart’s “Forever First” Mixed Reality Pop-Up

Navigate the fragility of nature through virtual and augmented reality projects open to the public

Set in New Museum‘s often-private and appropriately named Sky Room, the art institution’s incubation unit, NEW INC, presents two virtual reality artworks with historic Champagne house Ruinart. The limited run, open-to-the-public exhibition, Forever First, debuts the augmented reality experience “Dawn Chorus,” by current NEW INC member Reese Donohue, who collaborated with artist Sarah Meyohas. In conjunction, the exhibit features the award-winning virtual reality project “Tree,” by NEW INC …

Ruinart Rosé “1764” Spice Blend Set

La Boîte’s Master Spice Blender, Lior Lev Sercarz, honors Ruinart‘s release of the first-ever rosé champagne (back in 1764) with a dynamic set, developed in conjunction with the iconic maison. Within the limited edition kit, one finds Lev Sercarz’s custom spice blend, a wooden serving spoon and a recipe designed for pairing. Lev Sercarz’s “1764” spice—featuring sumac, licorice, cubeb and other earthy spices—partners acidic notes with fruit …