Frida Escobedo’s 2018 Serpentine Pavilion

Mexican architect Frida Escobedo’s Serpentine Pavilion courtyard opens in London’s Hyde Park on 15 June, and the anticipation is high for several reasons. First, Escobedo is the youngest architect tapped for the prestigious project. The material—a British-made, gray cement—maintains her love of locally sourced components. And it certainly brings a powerful display of Mexican modernism to the park for its 18th pavilion commission. Every year …

Brands React to the World Cup Bite

Futuristic workwear in Milan, London's new Serpentine Pavilion, electronic sign language and more in our weekly look at the web

The world erupted when Uruguay’s Luis Suarez bit Italy’s Giorgio Chiellini during their recent World Cup match. Fortunately, so did a lot of quick-witted brands, utilizing the social media moment for some clever commentary and self-promotion. Naturally, food companies chimed in offering up alternatives to the Italian’s shoulder—but even Listerine and JC Penny had something to say. They’re all rapid-fire testaments to the age of …

Electronic Sign Language Translator

Futuristic workwear in Milan, London's new Serpentine Pavilion, electronic sign language and more in our weekly look at the web

When a film appeared online demonstrating that a team of young Swedish engineers were working with Google on a wristband that could translate sign language into spoken word, everyone thought, “Well, that’s a genius idea.” Unfortunately, the video was the creation of advertising students and the concept isn’t actually under development. That said, one of the students noted that Google does believe it’s technically possible—maybe …