Brands React to the World Cup Bite

Futuristic workwear in Milan, London's new Serpentine Pavilion, electronic sign language and more in our weekly look at the web

The world erupted when Uruguay’s Luis Suarez bit Italy’s Giorgio Chiellini during their recent World Cup match. Fortunately, so did a lot of quick-witted brands, utilizing the social media moment for some clever commentary and self-promotion. Naturally, food companies chimed in offering up alternatives to the Italian’s shoulder—but even Listerine and JC Penny had something to say. They’re all rapid-fire testaments to the age of internet advertising.