The world erupted when Uruguay’s Luis Suarez bit Italy’s Giorgio Chiellini during their recent World Cup match. Fortunately, so did a lot of quick-witted brands, utilizing the social media moment for some clever commentary and self-promotion. Naturally, food companies chimed in offering up alternatives to the Italian’s shoulder—but even Listerine and JC Penny had something to say. They’re all rapid-fire testaments to the age of internet advertising.
Brands React to the World Cup Bite