Truly extraordinary liquids require nothing more than a glass. This does not pertain solely to single malt scotch, but all the beverages we imbibe and enjoy. That said, accoutrements do help consumers understand the ethos of a brand—and a handful of recent high-profile artistic collaborations underscore the value of the liquids they accent. The three partnerships we highlight below are in support of aspirational tipples …
Single Malt Scotch Whisky’s Artistic Immersion