Norway’s Beloved Outdoor Brand Norrøna Expands Stateside

The team at the 90-year-old company discusses sustainability, functionality and pragmatism

Founded by outdoor enthusiast Jørgen Jørgensen, Norrøna has been making snow gear for 90 years in Oslo. While the brand dominates in Scandinavian markets, it is only now opening brick and mortar stores stateside—starting with a Boulder, Colorado shop this past summer, and now a storefront in NYC’s SoHo, which opens tomorrow, 6 December. Norrøna isn’t just testing the bigger names in the business, but …

Holiday Gift Guides 2019: Sportsball

Some of our favorite equipment, apparel and more for active people

As we all seem to spend more and more time at our desks and on our phones, the importance of getting outdoors and moving our bodies cannot be understated. From swimsuits to boxing gloves and skateboards, there are plenty of practical pieces available in our Sportsball Gift Guide. But we have included many other items, from notecards to magazines and books, to provide some (oftentimes …

Making Custom Skis with New England’s Parlor

Ultra-personalized equipment born of craftsmanship and attentive design

Handmade skis—just like bespoke bike frames—came into favor over a decade ago. Respected brands all over began to make skis covered in striking graphics, one-off photography, typography and more. But Mark Wallace, who co-founded Parlor Custom Skis (located outside Boston) in 2014, says he and his partners, Pete Endres and Jason Epstein, had different priorities. They wanted to focus more on the skis’ guts than …