Champion’s Esports-Oriented “Gamer Collection”

This tech-forward range was based on the brand's first sweatshirt design patent since 1952

Ever-growing and certainly accelerated by the absence of live sports, the esports category positions gamers as athletes and builds entire leagues around the various video games they play. From first-person, team strategy and shooter games to sport simulations, matches are televised, streamed on platforms like Twitch and YouTube and attended (when in-person attendance was permitted) by thousands. Unsurprisingly, there is a large industry of products …

The Mission Behind Nike’s Space Hippie Sneakers

The brand's new program for scrap material reuse has the potential for vast positive impact across the industry

Part of Nike‘s move toward more sustainable practices, the new Space Hippie collection (from the overarching Space Hippie Program) is crafted from scrap materials reclaimed from factory floors. Several other companies use discarded fabrics and yarns, but this is the first foray for the sportswear giant—and a significant step for such an omnipresent and influential brand. The four styles (aptly named Space Hippie 01, 02, …

Nike’s “Move to Zero” Sustainability Mission

We speak with the sportswear brand's Chief Sustainability Officer, Noel Kinder about reforming a multi-billion dollar company's practices

Commitments to sustainability, especially from multi-billion dollar brands, rarely include top-down assessments of supply chains or altering the final make-up of said brand’s most popular products. Some commit to a broader goal set by another governing organization, while others devote a portion of their profits to offsetting their emissions. For Nike, reimagining their processes and products are just some of the steps in a much …