Nike’s New Systems-Based Approach to Basketball Sneakers

The Nike Greater Than Series caters to the individuality of athletes and their actions

Nike releases new sneakers daily, but their research and development teams are planning these years in advance. A surprising innovation arrives today, 31 March: three basketball sneakers born from the sportswear giant’s new Greater Than Series, which strives to produce footwear fit for several types of athletes within the same sport. In the same way that signature sneakers (for the likes of LeBron James, Giannis …

French Running Brand Satisfy’s “Inner Trip Center” Short Film

A new collection and video epitomize their spiritual approach to sports

With a more spiritual approach to exercise than other sportswear manufacturers, French brand Satisfy launches its latest collection today and it’s accompanied by Inner Trip Center—a short film that explores sound, silence and environment. For the film, the Satisfy team accompanied composer, musician and producer Stephen O’Malley on a trip to the Baltic Island of Fårö, Sweden. Part performance, part interview, the cinematic piece centers …

Champion’s Esports-Oriented “Gamer Collection”

This tech-forward range was based on the brand's first sweatshirt design patent since 1952

Ever-growing and certainly accelerated by the absence of live sports, the esports category positions gamers as athletes and builds entire leagues around the various video games they play. From first-person, team strategy and shooter games to sport simulations, matches are televised, streamed on platforms like Twitch and YouTube and attended (when in-person attendance was permitted) by thousands. Unsurprisingly, there is a large industry of products …