Tag Heuer’s Super Mario Smartwatch Animates The Nintendo Character To Gamify Fitness

Limited to 2000 production pieces, the Tag Heuer Connected + Super Mario smartwatch finds the Swiss luxury watchmaker kicking off a longterm partnership with Nintendo. The watch gamifies fitness and rewards wearers as they reach activity goals with compelling animations of Mario, who acts like a supportive digital coach. Bonus “Easter egg” features are unlocked along the way. Further, the brand looked to the 1985 …

Look Inside the Super Nintendo World Theme Park

Thanks to what appears to have been a ceremony hosted inside of a faux Super Mario level at the forthcoming Super Nintendo World Theme Park, we finally have teaser images. The theme park, affiliated with Osaka, Japan’s Universal Studios, isn’t scheduled to open until 2020—but the teasers hint at what’s to be expected—nostalgic stylings loyal to our memory. Other Universal locations are also planning Nintendo …

Baselworld 2016: Reinventing the All-Black Watch

Seven distinct timepieces that reimagine the use of the classic color

With hundreds of brands present, Baselworld—the globe’s largest and arguably most prestigious watch and jewelry fair—doesn’t intentionally play host to themes or trends, but it does offer an opportunity to notice through-lines across multiple watchmakers. Each year tends to deliver an interesting color story, whether it was last year’s powerful use of green or brilliant blue dials the year before. Both of these color choices …