Limited to 2000 production pieces, the Tag Heuer Connected + Super Mario smartwatch finds the Swiss luxury watchmaker kicking off a longterm partnership with Nintendo. The watch gamifies fitness and rewards wearers as they reach activity goals with compelling animations of Mario, who acts like a supportive digital coach. Bonus “Easter egg” features are unlocked along the way. Further, the brand looked to the 1985 …
Tag Heuer’s Super Mario Smartwatch Animates The Nintendo Character To Gamify Fitness