AFROSURF Gift Set

Comprising the first book dedicated to Africa’s surf culture, AFROSURF, a sticker set and Mami Wata’s Rose Street 2.0 shirt, the The AFROSURF Gift Set is a vibrant collection of items. The book—packed with over 50 essays, photographs, poems and thought pieces—provides a comprehensive look into the spirit of surfing throughout Africa. This spirit is also imbued in the cotton shirt (available in size XS …

Surf Sister’s Welcoming, Inclusive School in Tofino, Canada

This all-women team teaches all genders, ages and skill levels every day of the year

In November, the average temperature of the water in Tofino is 50 degrees, and it rains a lot—more than any other month. But for these reasons, November is actually one of the best times to visit the island and the surf capital of Canada. “One of the brilliant things about here is that when it’s sunny, it’s epic and there’s so much stuff to do,” …

Mami Wata’s Proudly African Surf Apparel is Revolutionizing The Surf Industry

Incorporating folklore and sayings from Indigenous communities, Mami Wata's striking patterns capture the undeniable spirit of Africa

Mami Wata (meaning “mama water” in West African pidgin English) is a guardian water spirit, venerated throughout Africa. Legend has it that those she takes as her lovers return to land more beautiful and successful than before—a fitting lore for the surf apparel brand that is not only named after the spirit, but whose garments, embodying African traditions and cultures, crowned the surf label as …