Interview: Whipsaw Founder, Designer and CEO, Dan Harden

Exploring the principles and visions that drive this prolific design firm

Despite winning over 290 design awards and filing over 1,000 patents, Whipsaw—a highly acclaimed strategy, industrial design, digital design and engineering consulting firm—doesn’t aspire to be the most celebrated or prosperous company. For Whipsaw, success lies in designing solutions, meaningful experiences and, most of all, a better world. Since its conception in 1999, these ideals have shown through their widespread work, including home-gym machine Tonal, medical …

At-Home Workout Options

Subscriptions, personalized programs, next-generation machines and more

No matter how high-tech, clean and glossy they can be, gyms aren’t for everybody. As such, at-home workout alternatives are rolling out in abundance. While many of these programs lean on the pillars central to the fitness industry, they’re provided in the comfort of a familiar environment and can be accessed at any time that’s convenient. From a gamified rowing machine to a livestream teaching …

Tonal, the Personal Trainer Built for Your Living Room

An intelligent workout machine that learns like a person

Tonal, a new digital training system from a team of Apple, Fitbit and Nest alums, is working to bring the luxury of personal trainers and organized workouts home. Comprised of a screen a bit smaller than a full-length mirror and adjustable arms that hold a cable system, Tonal mounts to the wall (with the help of an installation guide) and requires no extra purchases if …