Link About It: This Week’s Picks

Santa's fashion makeover, creepy jiggly GIFs, Bond's new set of wheels and more in our weekly look at the web

1. Aaron Draplin’s Logo Tutorial Aaron Draplin—owner of Draplin Design Co and creative mind behind the popular Field Notes memo books—documents his design process in a tutorial showing just how much calculation goes into creating the simplest of logos. Throughout the video, Draplin discusses what it takes to create a great logo in 2014 and offers insights into his ideas and techniques, all while moving …

NYC’s Newest (and Only) French Bookstore, Albertine

Nestled inside the French Embassy, the community space will host a celebratory festival with talks from filmmakers, mathematicians and more

For the past five years, New York City has—surprisingly, considering its international reputation and community—been lacking something: a French language bookstore. They had all shuttered, one by one, until the last, Librairie de France in Rockefeller Center, closed after 74 years in 2010 (it’s now transitioned to mail order). This has changed with Albertine, a new French bookstore open to the public in an unusual …