Parachute’s First-Ever Mattress

The bedding company creates an option without foam or latex

Venice Beach, CA-based Parachute got its start in 2014 with a desire to make bedding better. They did so by manufacturing percale, sateen and linen sheets in Portugal, all Oeko-Tex certified (meaning they test free of harmful substances and chemicals), at a direct-to-consumer price. Since sheets, Parachute has followed a natural trajectory, expanding into the bathroom, kitchen, living, and brick-and-mortar stores—and today, they launch their largest …

FAILE’s Large-Scale Venice Beach Installation

Rancho V's Rocco Gardner commissions the Brooklyn artist duo for a meaningful mural

741 California Ave in Venice Beach isn’t your average city corner. Here, Brooklyn art duo FAILE have installed, by hand, 16,000 custom tiles inspired by the city’s iconography. It stretches across the home of Rancho V‘s Rocco Gardner, occupying a facade roughly the size of three billboards. It’s the largest tile mural by FAILE thus far. Gardner had observed the area’s rapid changes and wanted …

Interview: Will Adler of WILL Leather Goods

Discussing the Eugene, Oregon-based brand's new leather bicycle project and larger creative influences

“People like the unexpected,” says Will Adler, founder of WILL Leather Goods, a brand he single-handedly built from the ground up at his residence in Eugene, Oregon. While predominantly known for their selection of accessories for men and women, these days, Adler is switching gears and putting the focus on something totally different. He came up with the concept of re-imagining seven unique bicycles with …