Pokémon Go Creator Niantic Labs Partners with Sleep No More’s Punchdrunk Theatre Company

The groundbreaking immersive theatrical experience Sleep No More first welcomed guests to experience its uniquely interactive, multi-narrative and non-linear mash-up of Macbeth and a haunted hotel in 2011, across several floors of a building in NYC. Five years later, the augmented reality game Pokémon Go swept the world, inviting users to experience AR in an exciting, engaging new way. Now, UK-based Punchdrunk Theatre Company (the imagination and …

Untitled, Art + Artland Partner for Virtual Reality-Powered Fair

As artists and those interested in art grow exhausted with the term “virtual viewing room” (and the fact that it generally means nothing more than an amped-up website), fairs, galleries and curators turn to virtual reality. Promising a “fully immersive and interactive experience created with cutting-edge architectural modeling, gaming and e-commerce technologies,” the UNTITLED, ART fair will partner with Artland to imagine fair aisles and …

Colorful Highlights From Frieze New York 2020 Online

Selections from the 200 virtual presentations that comprise the first-ever Frieze Viewing Room

Jokes abound that “virtual viewing rooms” equate to nothing more than glorified websites and though there’s some truth to that, a recent Jean Jullien exhibit proved that galleries and artists can do great things together online. With that in mind, Frieze New York lifts the veil from its free web platform (and app) today—appropriately titled Frieze Viewing Room—and offers much to be excited about. First, …