Founded in 1964 in Northern Vancouver (aka The North Shore), Norco is a humble Canadian brand that makes mountain bikes that are up to the challenge. The North Shore is thought to be the birthplace of free-ride mountain biking and is, without question, home to some of the gnarliest trails in the world, giving Norco a leg up in testing. It should be no surprise …
Humankind and the bicycle have long had a symbiotic relationship. As Olympic cyclist John Howard once said, “The bicycle is a curious vehicle. Its passenger is its engine.” Part-human and part-machine, the two must synch into perfect harmony—and, as humans change, so does bike design. The most recent evidence of all this is Specialized’s new Venge. Super-fast, it has been designed partly by a supercomputer …
Not many individuals consider or work with one sole material, but this is precisely what high-end fabricator Alex Rasmussen—of Neal Feay Studio—does with anodized aluminum. Growing up in his grandfather’s aluminum factory (located in a coastline alcove near the Santa Barbara airport) Rasmussen is a lifelong acolyte. He has dedicated himself to exploring the potential in the finer side of aluminum as a design medium, …
