Word of Mouth: Zermatt, Switzerland

Within sight of the iconic Matterhorn, hikes, huts, hotels and more

No matter where you look, there it is. It punctuates the cul-de-sac of Bahnhofstrasse, lurks around the corner of every serpentine trail, peeks above centuries-old, rock-roofed barns. It silhouettes iridescent paragliders. And it’s the reason photographers get up before dawn to catch its mirror reflection in glacier lakes. The iconic Matterhorn mountain. With the legendary peak as a backdrop, we spend a week with hiking …

Bomber Ski + Bentley’s Exclusive Partnership

High-quality, luxurious and exciting skis and experiences created by the two brands

In every elite athlete’s career, there comes a time when they must retire from competition. For Bode Miller, that came at 38 years old, after more than two decades of professional ski racing. But instead of fully retiring, Miller decided to capitalize on his unique expertise as one of the greatest skiers of all time and remain active in the world of snow sport. Today, …

Norway’s Beloved Outdoor Brand Norrøna Expands Stateside

The team at the 90-year-old company discusses sustainability, functionality and pragmatism

Founded by outdoor enthusiast Jørgen Jørgensen, Norrøna has been making snow gear for 90 years in Oslo. While the brand dominates in Scandinavian markets, it is only now opening brick and mortar stores stateside—starting with a Boulder, Colorado shop this past summer, and now a storefront in NYC’s SoHo, which opens tomorrow, 6 December. Norrøna isn’t just testing the bigger names in the business, but …