Dorsia’s New Culture Calendar
The tech-driven hospitality platform adds exclusive cultural events access to their member experience
During the recent Zona Maco and Mexico City Art Week, Marc Lotenberg and Gabriella Shteiman, the co-founders of Dorsia, planned a rooftop party atop a private helipad in the middle of CDMX. Revelers gathered at Sol A Sol from dawn to dusk to dance to the sounds of DJs from around the world including sunrise sets from GALLiVANTER and Nacho Isa and afternoon and evening performances from Parallelle, OMRI. and Vanjee. For a company known for securing a sought-after restaurant reservation, this sky-high rager rings in a new era for Dorsia.
This members-only platform accesses coveted reservations at the most in-demand restaurants in cities around the globe. Dining is an experience. Expanding into arts and cultural experiences is a natural evolution. “We’ve been talking about this idea for about 15 years,” says Lotenberg sitting on the roof deck of CDMX’s XOMA. “The content calendar portion of it always was the backbone of what we were doing.” Once Lotenberg and Shteiman found solutions to the challenge of getting members hard-to-get restaurant reservations, they hoped this confidence would serve as their hook. “We hoped our members would feel, ‘Wow, they’ve really made it so much easier for me. I might as well plan the rest of my life through them.’”
Lotenberg explains how the editorially curated Culture Calendar brings the world’s most important cultural moments into a single, intuitive destination, allowing members to discover, save and build itineraries through a personalized, swipe-based interface, enabling more access to the experiences that define culture through the Dorsia lens. “I’m a hospitality guy, and I always want to make people happy and try to find a way—that’s always been part of my DNA,” he says.
With Mexico City as the first stop, in addition to Sol A Sol, Dorsia offered VIP tickets to Zona Maco, Salón ACME, and some near-impossible-to-get dining reservations.
Dorsia will continue to highlight events throughout 2026, including global Fashion Weeks, Coachella, SXSW, Cannes Film Festival, Art Basel, Frieze, and F1. Members can browse all major events by city, view curated picks and create personalized lists, then seamlessly book restaurants and experiences nearby.
Dorsia’s editorial team will publish city guides, artist and designer spotlights and recommendations. The Culture Calendar is controlled through a centralized CMS with events and updates automatically injected into members’ existing calendars in real time with maps, making it the first calendar management tool governed by a single, intelligent system rather than manual inputs. Members can seamlessly book ancillary experiences and receive personalized AI recommendations informed by Dorsia’s understanding of individual behavior and preferences. Curated itineraries help members track the moments and people they care about most, from artists and musicians to athletes, wherever those moments take place. Social features will be introduced soon, enabling members to share experiences with trusted circles and connect through common interests.
“For tech, we’re building tools that come from that hospitality first mindset,” says Lotenberg. “So we’re building tools that allow them to focus on the art, focus on the craft, focus on what they’re doing, and make the food, the experience, the theater, the cast, the characters, everything that they’re their primer, and let the tech sit behind the scenes and kind of like, do its magic and help manage their business and revenue.”
“It’s evolving more and more into something that people really trust our edit on things,” says Shteiman.
With 25-plus-years of publishing magazines like Surface covering design, art, nightlife and entertainment Lotenberg wants to explore the stories about what makes each place special. “And every venue has something unique, whether it’s the shaft or the design, or the architecture, the interior design or something you just have to go and experience,’ he says. “Our vision around technology is that we should know where you want to go, like, when you want to go, and who you want to be seated with.”
“The first step is helping you declutter all the noise that’s out there, help plan your life, and then from that, we understand where you’re traveling to,” says Lotenberg and then Dorsia can make the connections of likes and interests.
“We also know other people’s likes and interests and who you’ve been dining with and all these other activities, and then we can start bringing you together. And suggest… ‘Hey, you both are going to be in Monaco at the same time, and you both happen to like French burgundies and a passion for Dover sole,’” says Lotenberg. “We’re using a lot of the logic, more filtered, of a dating app to bring people together,” adds Shteiman.
In 2025, Dorsia experienced record-breaking growth, expanding to over 400 venues across 25 global destinations, including NYC, Miami, London, LA, Dubai, St. Tropez, Ibiza and The Hamptons. Lotenberg is excited about the future: “This first part curates everything through an editorial lens of having all the items on there, to have one centralized spot to manage and we can be your global wallet.”
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