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Cool Hunting Rough Cut: David Lyon

GM’s head of interiors on the difficulties and rewards of automobile design

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We recently caught up with David Lyons, the Executive Director of Interior Design for General Motors North America, at an event for Chevy’s new on-board technology system, MyLink. David gave us the scoop on the difficulty of designing a car interior and how a focus on specific consumer needs is essential for a successful product model.

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