H. Moser’s Swiss-Made Apple Watch Look-Alike

Independent watchmaker H. Moser seems to be taking at jab at Apple (and the rest of the smartwatch industry) with the release of its latest time-keeper. Called the Swiss Alp Watch, the hand-finished, hand-assembled and completely Swiss-made movement is contained within a watch case that looks exactly like an Apple watch—complete with wire lugs that imitate those of higher ends Apple Watches. Only 50 pieces will be made—all in white gold—with a price of $24,900. Head to Hodinkee to find out more.