Modern Cotton Bedding from Calvin Klein Home

Inspired by the famed underwear and the success of its #mycalvins hashtag

Justin Bieber et al have convinced us that Calvin Klein underwear is as classic as it is comfortable, thanks to the social-friendly #mycalvins campaign (the just-announced FW16 campaign features Kate Moss, Frank Ocean, Grace Coddington and more). But can the brand stir the same kind of fervor for bedding? Calvin Klein Home is taking a shot with their new underwear-inspired Modern Cotton Bedding line. Made from a similar cotton-modal fabric soft enough to caress your naked body, the bedding is available in three different patterns: thoughtfully arranged stripes, an animal motif called Primal, and an abstract camo called Expose that mix easily with most casual room décors (it looks best when your bed is casually made). The fitted sheets feature the recognizable Calvin Klein Underwear waistband and, inside the pillowcases, the brand name peeks out almost naughtily. If you like taking selfies in bed, you’ve found your ideal bedding.

The Calvin Klein Home Modern Cotton Bedding collection launches today exclusively at Bloomingdale’s, and will become available at additional retailers nationwide and online at Calvin Klein in August 2016.

Images courtesy of Calvin Klein Home