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Further Forward Fashion


By Justin Bovington The London and Chicago-based design firm Rivers Run Red is busy developing a range of clothing with one of the UK’s top Fashion Designers – Mrs Jones. Not unusual you might say? Well, these clothes are purely virtual; they grace the bodies of personal digital representations (avatars) in computer games and virtual worlds. It would seem that your real/virtual life’s Brand choice is blurring. Virtual worlds are fast becoming a 3D visual manifestation of the web; wasn’t this what we thought the Internet was going to be 10 years ago? Rivers Run Red has a great showcase virtual world web site called SpaceThinkDream.


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