The Seiko Power Design Project
The Seiko Power Design Project is a horological laboratory for concept watches headed by famed product designer Naoto Fukasawa. Every year since 2002, his lab has introduced ideas pushing innovation in form and function inspired by a theme. Pictured left, the “3D Cloth” (2002, theme: “The new ordinary”) replaces standard materials with felt in modern shapes and colors. “Ivory” (2005, theme: “Fascination,” pictured center)—reminiscent of Moss’ Internal Rolex—is encased in a material that looks like ivory, but here (unlike the Internal Rolex), the wristband has a small digital watch embedded in it. Inspired by satellite dishes, the face of 2004’s “Dish” (theme: “Radio wave control watch,” pictured right) rotates to case the wearer or for other uses. For more of our fave images from Seiko’s Power Design Project go here.
COOL HUNTING always gets permission to use the images we publish; however, as an independent publication, we cannot afford to continue fighting unfair claims of copyright infringement, so the images have been removed from this post.
