For a German automaker to lean into the 1969 American classic film “Easy Rider” as a storyline promoting their new high-end roadster is risky, but Mercedes-Benz has done it justice with a balance of respect and humor thanks to a brilliant collaboration between their creative agencies and the Coen Brothers, who directed the brand’s latest Super Bowl ad. Already on YouTube, the commercial officially debuts …
In Switzerland’s stunning Bernese Alps sits the Schilthorn summit—almost 3,000 meters high. Home to the world’s longest downhill ski race—the Inferno, which was first held in 1928—this is one serious mountain. Land Rover enlisted race car driver Ben Collins to race the Range Rover Sport down the Inferno, over all kinds of terrain (ice, snow, mud, rocks, asphalt and more) at gradients up to 75% …
One of the most memorable talks from this year’s TED conference in Vancouver was from Bran Ferren who spoke about combining art and engineering to create a modern-day Pantheon. The former Head of Research and Development at Walt Disney Imagineering and founder of Applied Minds, Ferren describes the brilliance behind the Roman temple built over 2000 years ago while citing the likes of Michelangelo, Da …
