“Easy Driver” Commercial Features the Mercedes AMG GT C Roadster

Peter Fonda and Steppenwolf in a Super Bowl ad directed by the Coen Brothers

For a German automaker to lean into the 1969 American classic film “Easy Rider” as a storyline promoting their new high-end roadster is risky, but Mercedes-Benz has done it justice with a balance of respect and humor thanks to a brilliant collaboration between their creative agencies and the Coen Brothers, who directed the brand’s latest Super Bowl ad. Already on YouTube, the commercial officially debuts …

Range Rover Sport’s Inferno Downhill Challenge

In Switzerland’s stunning Bernese Alps sits the Schilthorn summit—almost 3,000 meters high. Home to the world’s longest downhill ski race—the Inferno, which was first held in 1928—this is one serious mountain. Land Rover enlisted race car driver Ben Collins to race the Range Rover Sport down the Inferno, over all kinds of terrain (ice, snow, mud, rocks, asphalt and more) at gradients up to 75% …

Wieden + Kennedy’s First Advertisement

An obituary for the Great Barrier Reef, vintage Nike ads, life as a professional line-sitter and more in our weekly look at the web

The relationship between Portland-based advertising darlings Wieden + Kennedy and crosstown sports giant Nike is the stuff of legend, having led to some of the most iconic campaigns ever. This look at the agency’s recently unearthed first advertisement displays the promise and creativity of the then-young firm, highlighting their ability to captivate an audience from the first seconds of a spot. The ad also happened …