Wieden + Kennedy’s First Advertisement

An obituary for the Great Barrier Reef, vintage Nike ads, life as a professional line-sitter and more in our weekly look at the web

The relationship between Portland-based advertising darlings Wieden + Kennedy and crosstown sports giant Nike is the stuff of legend, having led to some of the most iconic campaigns ever. This look at the agency’s recently unearthed first advertisement displays the promise and creativity of the then-young firm, highlighting their ability to captivate an audience from the first seconds of a spot. The ad also happened to be Nike’s first nationally broadcast commercial, which screened during the 1982 NYC marathon. One of the most fruitful branding partnerships of the modern ad age was off and running.