Tag: Advertising

The Guggenheim Museum Bilbao’s Sustainable Banners

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Shifting toward a more sustainable world requires radical change: structural reconfiguration of supply chains, pivoting from harsh chemicals and single-use plastics and beyond. The Guggenheim Museum Bilbao’s newest banner ad campaign for their upcoming exhibition, Olafur Eliasson: In Real Life, proves that these changes can also be remarkably subtle. All 250 of the banners act as air-purifiers capable of catching and cleaning volatile components. The …

Via cntraveler.com

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Link About It: This Week’s Picks

Belgium's beautiful bike route, Australia's guerilla environmental group, Sweden's floating hotel and more from the web

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Record-Setting NASA Astronaut Returns to Earth Record-setting NASA astronaut Christina Koch has returned to her home planet after an incredible 328 days in orbit—the second-longest single trip into space by an American astronaut. During those 11 months among the stars, Koch took part in the first three all-woman spacewalks, “completed 5,248 orbits of the Earth and a journey of 139 million miles, roughly the equivalent …

Storytelling Can Usher Us Into an Eco-Friendly Future

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Swedish journalist and chief storyteller for Sweden’s Viable Cities Program, Per Grankvist believes that specialized storytelling (which varies from city to city) will be what actually convinces large population groups to make more eco-friendly changes to their lifestyles. Rather than advertising a future in which cars fly and eating meat is illegal, Grankvist wants to make the conversation more human and centered on minute actions …

Via citylab.com

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