Sneakersnstuff Enlists NBA Rising Star Rui Hachimura For Collaborative Campaign

Sneakersnstuff uses three Jordan Brand silhouettes to represent their 20-year history, as well as the story of Rui Hachimura, the first Japan-born player drafted into the NBA. Though the 21-year-old Washington Wizards power forward doesn’t have a signature shoe of his own, he inked a deal with the sneaker giant just before the start of his rookie season. With nods to Japan’s red rising sun, …

Air Jordan Flashcards

Artist Kevin Lyons takes an illustrated approach to teaching sneakerheads-in-training

by Eva Glettner While every sneakerhead can differentiate a Jordan IV from a Jordan V, artist, designer and all around prolific creative Kevin Lyons wants to help educate those less obsessed with the iconic Air Jordan. To do so, Lyons chose the time-tested flashcard as the best avenue to do so. Limited edition illustrated flashcards, no less. For a little history: Way back in 1985, …