AirPods Will Overtake Smartwatches

Market forecasters believe they’ve confirmed the next big movement in wearable tech: ear-pods with the functionality of a smartphone. Essentially, it’s believed that ear-pods will take over smartwatch features and marketshare in under five years—thanks to upcoming patents on biometric measuring and Siri’s arrival in AirPods 2, among other updates. Directions, messaging, web browsing and more will become easier with the advancement of in-ear tech, …

Lil Buck + AirPods: Stroll

Conveying the device's functionality through anti-gravity dance

Anyone who has seen Lil Buck dance questions the artist’s relationship to gravity. There’s a surreal fluidity to his movement—both graceful and frenetic. To highlight the magical functionality of their recently released AirPods, Apple tapped Lil Buck for three choreographed videos, set to singer Marian Hill‘s track “Down.” Within, Lil Buck showcases some of his signature moves, not only on the streets (of Mexico City, …