Beauty in the Realm of Augmented Reality

Earlier this year L’Oréal bought the augmented reality makeup app developer ModiFace, an industry leader in AR-assisted shopping technology. As many know, ModiFace and competitors have offered “magic mirror” type services wherein consumers instantly “try on” products, brands and styles. As Business of Fashion makes clear, these “take the mental math out of studying a look on a model in an advertisement, an influencer on …

National Geographic Documents Rachel Rossin’s Use of Tech in Art

One of the most important minds in virtual reality today, artist Rachel Rossin’s work has redefined perceptions about the medium and its capabilities. In a short documentary that clocks in just under three minutes, National Geographic sits down with Rossin as she explains her attempts at delivering a randomness that mimics life. The artist takes tactile work into the digital realm and also pulls physical …

Interactive Highlights at the Tribeca Film Festival’s Virtual Arcade

Six immersive filmic experiences forging the path for virtual and augmented reality storytelling

Around the world, film festivals have become champions for augmented and virtual reality breakthroughs. From Venice to Sundance, dedicated programs unveil the medium’s latest technological and narrative developments. Once again, the curators of the Tribeca Film Festival—currently running in its 17th year—have offered a slate of VR and AR works that’s truly representative of the industry’s best. This year, Tribeca Immersive features both a Virtual …

Sundance Film Festival 2018: New Frontier Immersive Works

VR, AR and more developments in the future of storytelling

With more than two dozen virtual and augmented reality projects, as well as exhibitions and more traditionally formatted filmic work, New Frontier commenced last week at this year’s Sundance Film Festival. In its 12th annual iteration, New Frontier and its cutting-edge roster of programming continue to be a declaration of advancements in many future-forward storytelling platforms. Much of what we have observed through New Frontier …

Microsoft HoloLens + Rémy Martin’s “Rooted In Exception” Mixed-Reality Experience

A tech giant and an iconic cognac brand join forces to educate about distilling

by Kyle Raymond Fitzpatrick Cognac is perhaps the most luxurious of brandies. It’s a wine that few would choose to drink before it’s twice distilled and matured in French oak casks, where it transforms into a nutty, smooth and refined spirit. While the methodologies involved in creating cognac are timeless, there are new experiences related to consuming the drink, and Rémy Martin is eager to …