Pokémon Go Creator Niantic Labs Partners with Sleep No More’s Punchdrunk Theatre Company

The groundbreaking immersive theatrical experience Sleep No More first welcomed guests to experience its uniquely interactive, multi-narrative and non-linear mash-up of Macbeth and a haunted hotel in 2011, across several floors of a building in NYC. Five years later, the augmented reality game Pokémon Go swept the world, inviting users to experience AR in an exciting, engaging new way. Now, UK-based Punchdrunk Theatre Company (the imagination and …

New Museum’s NEW INC + Ruinart’s “Forever First” Mixed Reality Pop-Up

Navigate the fragility of nature through virtual and augmented reality projects open to the public

Set in New Museum‘s often-private and appropriately named Sky Room, the art institution’s incubation unit, NEW INC, presents two virtual reality artworks with historic Champagne house Ruinart. The limited run, open-to-the-public exhibition, Forever First, debuts the augmented reality experience “Dawn Chorus,” by current NEW INC member Reese Donohue, who collaborated with artist Sarah Meyohas. In conjunction, the exhibit features the award-winning virtual reality project “Tree,” by NEW INC …

Ten Virtual Reality Highlights from Sundance 2020’s New Frontier Program

Technology meets storytelling in these mind-bending creative projects

Each year, the Sundance Film Festival‘s New Frontier exhibitions, installations and screenings diverge from the rest of the acclaimed event in that they debut technological achievements as important as storytelling advancements. In its commitment to virtual and augmented reality works, New Frontier’s become home to so much more—AI, mixed reality (MR), facial-recognition, biotech, to name some of the groundbreaking crossover. The 2020 roster in particular, with …