Tag: Automotive

Behind Cadillac’s Ambitious All-Electric Debut, the LYRIQ Crossover

Cadillac's team of designers provides insight on the new luxury crossover

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Cadillac’s first-ever all-electric vehicle is more than a show car design—it’s the long-awaited design revolution. LYRIQ, the electric portfolio-defining release, leverages decades of research and 100+ years of innovation, setting a path for the carmaker’s future and a standard for the luxury EV market. New technologies like augmented reality displays, remote self-parking, Super Cruise (hands-free driving) and an industry-leading dash-spanning LED screen help define the …

The 2021 Ford Bronco Exists at The Intersection of Heritage + Insight

The brand's de facto "chief product officer" speaks about the creation of the riveting new family

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The iconic Ford Bronco is back after a 25-year hiatus. Available in 2021 as a two-door, four-door or a smaller Sport model, the Bronco badge now represents customization and innovation as much as capability. Design and engineering teams shook up their typical creative and development process and the results are stunning. Ford has done its research and created a Bronco for all types of drivers, …

Interview: GMC’s Michael Stapleton on All-New 2021 Yukon’s Interior

The brand's Director of Design for Interiors explains the vehicle's overhaul

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While GMC’s Denali line (which originally appeared as a trim level for the full-size Yukon SUV) has taken on a life of its own over the past  20 years and now enjoys status as a successful luxury sub-brand, the knock against them is that they haven’t quite delivered a premium-level interior. With that in mind, we were excited to see the 2021 GMC Yukon unveiled …