Japanese Brand BEAMS’ First USA Foray

Fred Segal on Sunset Boulevard hosts their pop-up shop

Glowing Japanese lanterns fill a giant window at Fred Segal on Sunset Boulevard in West Hollywood, marking fashion and lifestyle brand BEAMS‘ first physical presence in the United States. It’s an apt location considering Fred Segal was the first retailer to bring BEAMS products stateside back in 2011, and recently launched the BEAMS x Ziploc collection. For the pop-up, the BEAMS team selected items from …

Levi’s California + Alternative, Beams and Pendleton

An eclectic holiday capsule paying homage to '60s West Coast style with a touch of Japanese influence

Building on their impressive offering of limited garments in 2014, the newly minted Levi’s California label comes correct for a limited holiday capsule collection featuring collaborations with Japan’s beloved Beams and Pacific Northwest favorite Pendleton. Alternative serves as the exclusive US retail partner and as a platform for the collaboration. Spanning workwear, outerwear, sweats (that of course were given luxe Beams treatment) and knits, the …