Parachute’s First-Ever Mattress

The bedding company creates an option without foam or latex

Venice Beach, CA-based Parachute got its start in 2014 with a desire to make bedding better. They did so by manufacturing percale, sateen and linen sheets in Portugal, all Oeko-Tex certified (meaning they test free of harmful substances and chemicals), at a direct-to-consumer price. Since sheets, Parachute has followed a natural trajectory, expanding into the bathroom, kitchen, living, and brick-and-mortar stores—and today, they launch their largest …

Floyd’s Attachable Birch Headboard

An affordable addition to the web-based brand's signature item

Over the past few years, a never-before-seen burst of interest in simple, well-designed bedroom items struck the direct-to-consumer e-commerce market. One of the brands leading this movement, Detroit-based Floyd, introduced a beautiful bed platform for under $500 by way of Kickstarter in January 2014. The accessible price defied the trend of similarly priced disposable furniture pieces at the time. Unlike many other brands, Floyd put …