Sugoi’s Waterproof and Reflective Zap Fabric

The performance apparel brand's collection for riding and running in grisly conditions

Like so many successful companies, SUGOI was born from necessity. The brand was founded by David Hollands and Carol Prantner—Hollands was an endurance athlete trying to find better bike shorts, while Prantner worked in the fashion industry. Hollands’ search sent him to Japan to look for the highest performing, most “awesome” fabrics—the adjective translates to “sugoi” in Japanese. His search soon became well-known and merchants …

Thousand Bike Helmets

A stylish new design inspired by vintage motorcycle helmets so casual riders can bike simply and safely

Not everybody wants to wear a sleek, webbed bike helmet like pro riders. For many, that sporty design doesn’t match their brand of everyday biking: running errands, grabbing groceries or cruising around the neighborhood. Gloria Hwang aims to overcome some of the less than convenient aspects of bike safety with Thousand—a new range of retro-inspired helmets that launches today on Kickstarter. Hwang has early memories …

Volvo’s New Safety Initiative: Life Paint

The Swedish car-maker's latest project aims to help cyclists avoid nighttime accidents

As urban streets are increasingly shared between drivers and cyclists, road safety is more of an issue than ever before. In the UK, more than 19,000 cyclists are involved in accidents every year. Many of these collisions take place in London, where the city’s often old, narrow streets make it difficult to accommodate both four-wheeled and two-wheeled drivers. Swedish car manufacturer Volvo (which has been …

Bike Gear for Rainy Days

Three products to help riders stay cycling—even when the weather turns

The old Swedish saying goes that there’s no bad weather, just bad clothes—but the dampness and chill of a Pacific Northwestern autumn can make many a devoted cyclist hang their bike up in the garage until spring. That said, a few carefully chosen items can extend your cycling season for quite a while longer. While we don’t have all the answers, the following three items …

Trek Bikes’ New Commuter-Focused Model: Lync

Powerful built-in head and taillights for a more convenient and safe ride

For those looking for an excuse, a laundry list of potential struggles certainly exists when commuting by bike: weather, reckless drivers, flat tires, the looming fear that your accessories or bike itself will get stolen. Though Trek Bicycles‘ new urban commuter-focused model, Lync, aims to tackle many of the aforementioned issues—and make the ride to and from work (or anywhere) as enjoyable, low-maintenance and safe …