Sugoi’s Waterproof and Reflective Zap Fabric

The performance apparel brand's collection for riding and running in grisly conditions

Like so many successful companies, SUGOI was born from necessity. The brand was founded by David Hollands and Carol Prantner—Hollands was an endurance athlete trying to find better bike shorts, while Prantner worked in the fashion industry. Hollands’ search sent him to Japan to look for the highest performing, most “awesome” fabrics—the adjective translates to “sugoi” in Japanese. His search soon became well-known and merchants …

Thousand Bike Helmets

A stylish new design inspired by vintage motorcycle helmets so casual riders can bike simply and safely

Not everybody wants to wear a sleek, webbed bike helmet like pro riders. For many, that sporty design doesn’t match their brand of everyday biking: running errands, grabbing groceries or cruising around the neighborhood. Gloria Hwang aims to overcome some of the less than convenient aspects of bike safety with Thousand—a new range of retro-inspired helmets that launches today on Kickstarter. Hwang has early memories …

Volvo’s New Safety Initiative: Life Paint

The Swedish car-maker's latest project aims to help cyclists avoid nighttime accidents

As urban streets are increasingly shared between drivers and cyclists, road safety is more of an issue than ever before. In the UK, more than 19,000 cyclists are involved in accidents every year. Many of these collisions take place in London, where the city’s often old, narrow streets make it difficult to accommodate both four-wheeled and two-wheeled drivers. Swedish car manufacturer Volvo (which has been …