The Guggenheim Museum Bilbao’s Sustainable Banners

Shifting toward a more sustainable world requires radical change: structural reconfiguration of supply chains, pivoting from harsh chemicals and single-use plastics and beyond. The Guggenheim Museum Bilbao’s newest banner ad campaign for their upcoming exhibition, Olafur Eliasson: In Real Life, proves that these changes can also be remarkably subtle. All 250 of the banners act as air-purifiers capable of catching and cleaning volatile components. The …

Norway’s Beloved Outdoor Brand Norrøna Expands Stateside

The team at the 90-year-old company discusses sustainability, functionality and pragmatism

Founded by outdoor enthusiast Jørgen Jørgensen, Norrøna has been making snow gear for 90 years in Oslo. While the brand dominates in Scandinavian markets, it is only now opening brick and mortar stores stateside—starting with a Boulder, Colorado shop this past summer, and now a storefront in NYC’s SoHo, which opens tomorrow, 6 December. Norrøna isn’t just testing the bigger names in the business, but …

Europeans Increasingly Rejecting Air Travel

“I feel a little proud now to be taking the train,” Catherine Hellberg, a Swede traveling from Malmo to Berlin, says to Time. Her sentiment is part of a growing trend: Europeans are ever more inclined to take trains, cars and ships in favor of planes. This concern for the environment stretches across the continent and could be encouragement for Americans to follow suit. Perhaps …