Bringing Design to CES: A Look at Audi’s Booth Design

At an event where products take center stage, an excellent booth can steal the show

Audi first decided to present at the Consumer Electronics Show eight years ago, and was the first auto manufacturer to do so. This year at the show the entire North Hall of the Las Vegas Convention Center was dedicated to automotive, with many brands choosing to exhibit there over the flagship US auto show in Detroit. Since day one, Audi’s presence at CES has stood out …

Smart Products Abound at CES 2019

From mirrors to coffee machines, assistants are migrating into nearly every product

At this year’s CES, countless products on display promoted their assisted capabilities. Last year’s show delivered us the first glimpses of virtual assistants embedded into everyday devices, but 2019 previewed the phenomenon’s mainstreaming—Google Assistant in a mirror, Amazon’s Alexa taking queries from inside your toilet and more. There is valid skepticism about the possibility of all of your devices listening in on you. Letting the Google or …

Testing ZF’s Autonomous Ride-Hailing Taxi

We try out a robo-taxi at CES, and learn where the industry really is at on the road to autonomous lifts

As Silicon Valley and the car industry continue to converge, we’re seeing an increasing presence of autonomous cars at the Consumer Electronics Show, including an autonomous robo-taxi that we caught a ride in this year. The ZF Autonomous Ride-Hailing Taxi is a prototype that’s meant to preview the experience of a new form of urban mobility, but that technology will actually be put to use this …