How and Why Converse Redesigned Their Logo

We speak with Adam Cohn, VP Global Brand Design, about the subtle but significant update

It’s possible you haven’t seen the new Converse logo, but it’s also possible you’ve seen it and not even realized it’s new. That’s because the redesigned mark draws inspiration directly from the brand’s heritage and uses elements that have been in their visual vocabulary for decades. The new identity began rolling out earlier this month on converse.com and in some marketing materials, but will take …

Converse Essentials Collection

Launching the new range for all genders, along with a collaboration with Fragment founder Hiroshi Fujiwara

Diverging from the tech-heavy, ’90s-influenced activewear and athleisure gear that’s still saturating the industry, Converse announced its Essentials collection today. Comprised of super-simple, 100% cotton pieces, the range does have a retro tinge—but rather than nodding to a flashy era, it conjures a ’60s collegiate vibe. Almost like the Chuck Taylor All Star of apparel, the collection includes mainstays like sweat pants, hoodies, crewnecks and …

The Converse Auckland Modern Running Shoe

A new silhouette with a comfortable, dynamic fit

Despite a retro aesthetic that harkens back to running shoes of the ’70s and ’80s, Converse‘s recently released Auckland Modern is entirely present day. A previous iteration of the shoe’s silhouette debuted back in 1984 for the Olympic Games in Los Angeles, but this new version is more than just a visual upgrade. There are a few predominant features that warrant attention here. First, the …