South Korean Women Destroying Cosmetics in Protest

As part of a movement called “escape the corset,” many South Korean women are destroying their make-up—and sharing the glittery, colorful results on social media. The act is a rebellion against “the strict beauty standards that have become their country’s norm,” but further, the unpaid labor of that beauty. While this is a theme across countless countries, South Korea is the eighth largest cosmetics market in …

Beauty in the Realm of Augmented Reality

Earlier this year L’Oréal bought the augmented reality makeup app developer ModiFace, an industry leader in AR-assisted shopping technology. As many know, ModiFace and competitors have offered “magic mirror” type services wherein consumers instantly “try on” products, brands and styles. As Business of Fashion makes clear, these “take the mental math out of studying a look on a model in an advertisement, an influencer on …

NASA’s Make-Up Kits

Astronauts take plenty of grooming products into space—soap, lotion, deodorant, toothbrushes and more—but back in 1978, NASA believed women would also want a full make-up kit. NASA’s History Office shared an image of the kit, along with a quote from Sally Ride—the first American woman to go into space: “The engineers at NASA, in their infinite wisdom, decided that women astronauts would want make-up… You …