Perso, an AI-Assisted Makeup Station by L’Oréal

Hyper-personalized lip, skin, and foundation suggestions that reduce packaging

The benefits of using L’Oréal’s Perso station are two-fold. First, the seven-inch-tall device can customize lipstick, foundation and skincare treatments for specific wearers. Second, because it relies on three cartridges with seemingly endless final forms, it drastically reduces packaging and product waste. Traditionally, if one were to desire a specific shade of red lipstick, color-matching would require buying a new product encased in new packaging. …

South Korean Women Destroying Cosmetics in Protest

As part of a movement called “escape the corset,” many South Korean women are destroying their make-up—and sharing the glittery, colorful results on social media. The act is a rebellion against “the strict beauty standards that have become their country’s norm,” but further, the unpaid labor of that beauty. While this is a theme across countless countries, South Korea is the eighth largest cosmetics market in …

Beauty in the Realm of Augmented Reality

Earlier this year L’Oréal bought the augmented reality makeup app developer ModiFace, an industry leader in AR-assisted shopping technology. As many know, ModiFace and competitors have offered “magic mirror” type services wherein consumers instantly “try on” products, brands and styles. As Business of Fashion makes clear, these “take the mental math out of studying a look on a model in an advertisement, an influencer on …