ShineOn Lip Jelly


Tower 28 (founded by Amy Liu) was named for a real lifeguard tower in Santa Monica to emphasize their focus on safe, clean products. Their ShineOn Lip Jelly combines the shine of gloss with the nourishment of lip balm. Vegan and cruelty-free, the formula contains five natural oils (including avocado, raspberry seed and apricot kernal oil) to soothe and protect lips. It comes in 12 different sheer and semi-sheer shades.