Interview: Future Proper Founders Even Dunlop + Adam Levite

A new online activewear destination pairs community with cutting-edge product

Launched in 2020, the retail destination Future Proper aims to question what it means to be active as it breaks down stereotypes pinning victory or defeat to a successful workout. Co-founder and CEO Even Dunlop, along with co-founder and creative director Adam Levite, found that most sites selling performance gear and athleisure steered their inventory and marketing toward athletes. For Future Proper, they envisioned a …

Ergatta’s Connected Rowing Machine Gamifies Fitness

An at-home workout system programmed with games that tap into your competitive spirit

The equipment we use to exercise will always emphasize function first and foremost. Designers tasked with defining forthcoming machines’ aesthetics contend with trainers and therapists regarding how to best integrate a design style without interfering with range of motion or desired results. There’s also the challenge of square footage—ways to make room for other machines or to hide equipment in spaces sometimes dedicated to other …

Holiday Gift Guides 2020: Last Minute

All types of presents for all types of people, for those in a hurry

Whether it’s the holidays, a birthday or an anniversary, important dates seem to sneak up on us every year. Suddenly, the time to shop for gifts is slim and the opportunities to stress are bountiful. Time is of the essence right now and, more than shopping, we would like to encourage our readers to spend some moments (albeit virtually for many) with your favorite people …