To slip on an Oculus Quest or Quest 2 and step into Supernatural is to experience the future of fitness. In the year and a half since its debut, this popular VR app, with a suite of activities inside, has taught consumers that at-home workouts marry remarkably well with virtual reality worlds. Now, boxing—with programs guided by real-life coaches—is the latest modality, joining the full-body cardio routines, as well …
Launched in 2020, the retail destination Future Proper aims to question what it means to be active as it breaks down stereotypes pinning victory or defeat to a successful workout. Co-founder and CEO Even Dunlop, along with co-founder and creative director Adam Levite, found that most sites selling performance gear and athleisure steered their inventory and marketing toward athletes. For Future Proper, they envisioned a …
The equipment we use to exercise will always emphasize function first and foremost. Designers tasked with defining forthcoming machines’ aesthetics contend with trainers and therapists regarding how to best integrate a design style without interfering with range of motion or desired results. There’s also the challenge of square footage—ways to make room for other machines or to hide equipment in spaces sometimes dedicated to other …
