We’ve reached the 30th anniversary of Nike‘s Air Max technology. For some that will trigger nostalgia over iconic silhouettes—and the technical capabilities they delivered. For the team at NikeLab, it was a milestone invitation to continue advancing. And with that, they launched three new partnerships as part of the ongoing Nike Vision-AIRS series, one of which being the return of industrial designer Marc Newson. For …
Blending complex, rich design narratives into every product is one of the reasons that, since it’s start in 1964, Nike remains one of the world’s most fascinating brands. A passion for innovation lives in the halls of the Beaverton, Oregon-based sportswear behemoth and it’s a creative culture that has made way for some of the most beloved athletic designs in history. While this spirit lives …
During Milan Design Week 2013 Nike introduced The Art + Science of Super Natural Motion, a live body-mapping exhibition developed by digital artists Universal Everything, Daniel Widrig and Quayola + Sinigaglia to interpret Nike Free and Flyknit technologies. Now after the recent unveiling of their latest running innovation—the Free Hyperfeel—Nike introduced a similar temporary installation dubbed The Art + Science of Feeling, now open to …
