Most American men aren’t buying fragrances, but women are driving the $327 million market through gift-giving. “There’s a lack of knowledge and even a sense of fear with men when it comes to cologne and self-care products,” Hawthorne co-founder Brian Jeong says from his Tribeca office. Jeong “wanted to get men to buy cologne for themselves.” Since launching the data-driven fragrance label Hawthorne in 2016, Jeong …
Scent is one of many senses Off-White‘s Virgil Abloh and Byredo‘s Ben Gorham manipulate for their multi-category collaboration “Elevator Music.” And yet, the aroma is so compelling—floral but without gender, steady but not overpowering—that it makes an obscure product like hair perfume seem like a necessity. In addition to the hair perfume, Gorhan and Abloh use the fragrance in a lavish hand cream and a …
Partnering with chemist and perfumer Marc vom Ende from fragrance and flavor manufacturer Symrise, artist Mike Bouchet will fill all 45,000 square feet of Chelsea’s Marlborough Gallery with the reconstructed scent of American money. The exhibition, known as “Tender,” opens today 19 January 2017. Within, guests will find nothing but the olfactory, invisible “structure.” The scent’s formula took over a year to develop and carries …
