Carine Roitfeld Parfums’ “7 lovers” Genderless Scents

International elegance conveyed through seven distinct fragrances

With “7 lovers,” iconic fashion editor and magazine founder Carine Roitfeld demonstrates a deep understanding of the human imagination’s connection to scent. Her debut fragrance line (and, in fact, her first foray into products entirely), “7 lovers” features seven different products—each built around a character and an accompanying city. All of these characters are referred to as fictional lovers—love in the broadest sense though: aspirational …

Hawthorne Introduces Skincare Products

The fragrance label’s online quiz will now pair customers with body wash, soap, and deodorant

Most American men aren’t buying fragrances, but women are driving the $327 million market through gift-giving. “There’s a lack of knowledge and even a sense of fear with men when it comes to cologne and self-care products,” Hawthorne co-founder Brian Jeong says from his Tribeca office. Jeong “wanted to get men to buy cologne for themselves.” Since launching the data-driven fragrance label Hawthorne in 2016, Jeong …

Off-White + Byredo’s “Elevator Music” Fragrance Collaboration

A concept-driven capsule collection devised around one tantalizing scent

Scent is one of many senses Off-White‘s Virgil Abloh and Byredo‘s Ben Gorham manipulate for their multi-category collaboration “Elevator Music.” And yet, the aroma is so compelling—floral but without gender, steady but not overpowering—that it makes an obscure product like hair perfume seem like a necessity. In addition to the hair perfume, Gorhan and Abloh use the fragrance in a lavish hand cream and a …