Fujifilm’s Instax Square SQ10

A hybrid instant film camera offering digital filters and traditional prints

Between the sheer ease of mobile photography and the plentiful options for quick or substantial modification, camera phones have muscled all other forms of consumer photography into the background.Yet, no one can deny a continued love of instant photos and their tactile nature. In fact, it’s a market that’s growing once again. Now, Fujifilm has incorporated some of the most engaging elements of digital imagery …

Fujifilm GFX 50S Medium Format Digital Camera

The most anticipated camera in years, the Fujifilm GFX 50S medium format digital camera is set for release this February. The GFX 50S is mirrorless and uses a huge CMOS sensor—it’s one and a half times larger than its 35mm equivalent. Even though its sensor is a big one, the camera itself is roughly the same size and weight as other full-frame system cameras—a bonus …

Inside Fujifilm’s Camera Factory in Japan

With the announcement of the brand new X-Pro2 mirrorless camera from Fujifilm, The Verge traveled to the camera-maker’s factory in Sendai, Japan to see how they’re created. Inside, they discovered a surprising lack of robots and assembly lines and, instead, workers meticulously hand-assembling the cameras with extreme care and consideration. Head to The Verge to take a visual tour through the factory and see exactly …