Inside Fujifilm’s Camera Factory in Japan

With the announcement of the brand new X-Pro2 mirrorless camera from Fujifilm, The Verge traveled to the camera-maker’s factory in Sendai, Japan to see how they’re created. Inside, they discovered a surprising lack of robots and assembly lines and, instead, workers meticulously hand-assembling the cameras with extreme care and consideration. Head to The Verge to take a visual tour through the factory and see exactly why Fujifilm is so proud to etch “Made in Japan” onto each of their cameras.