Adidas FUTURECRAFT.LOOP: the Brand’s First-Ever 100% Recyclable Sneakers

An incredible innovation, these sneakers aim to nudge consumers toward more eco-conscious products

Furthering the brand’s commitment to environmental friendliness, adidas unveils the FUTURECRAFT.LOOP, the brand’s first-ever 100% recyclable performance-level sneakers. For more than a decade, the brand has researched and tested ways to create sneakers and other sportswear made to regress into raw material and reincarnated as a new pair of shoes or a different product entirely. Today’s unveiling is not only a hallmark in material innovation, …

adidas Futurecraft 4D

High performance footwear with a midsole crafted through a process employing light and oxygen

There’s a process known as Digital Light Synthesis, invented by the California-based technology firm Carbon—and it’s unlike any other employed in accessories. Here, a pool of responsive, dynamic resin rests on an optical member (more or less a piece of glass) with proprietary technology in it that let’s oxygen through. The resin on top of that member won’t cure. Hundreds of microns above, light strikes …

The First Futurecraft Shoe from adidas’ Speedfactory

The Made-For-Germany sneakers demonstrates the factory's sheer proficiency

Not only is adidas making a push toward decentralizing their manufacturing—a move that will make truly local products in record (robotically-powered) time—they’ve also unveiled the first-ever shoe from their flagship Speedfactory concept production facility in Ansbach, Germany. As the name implies, the Speedfactory constructs custom, high-performance footwear rapidly. A second Speedfactory will be opened in Atlanta at some point in 2017, but in the interim, …