South of the equator, summer is in full swing and Papua New Guinea’s SP Lager, a subsidiary of Heineken, decided to take action against something that often goes hand-in-hand with enjoying a nice cold beer outside—buzzing (and malaria-spreading) uninvited party guests. The summer special Mozzie Box not only contains a dozen bottles of beer, but also features packaging that’s treated with eucalyptus, a natural insect-repellent. …
Always ahead in the differentiation game, beer giant Heineken recently unveiled a new way to attract the ever-growing craft beer connoisseur—a home draft beer machine designed in part by celebrated industrial designer Marc Newson. As home brewing and micro breweries continue to pick up steam across the US and Europe, creating a home draft beer machine seems a clever way to bring the brand from …
Heineken invited us to create a way to engage the design community surrounding Milan Design Week 2013. We developed a series of Master Classes, each featuring a prominent designer and professor from the Milanese design community, paired with a group of students. Each of our three Master Classes explored creativity and innovation in design across all platforms, making a connection to the local design community …
