To celebrate Heineken‘s 140th year in the beer business the Dutch brand is hosting another bottle redesign challenge. Announced late in 2012, the second annual Your Future Bottle Design Challenge puts an extensive archive of some 250 treasured items and images from the brand’s archives in the hands of designers around the world for use as inspiration. As of now designs are pouring in from countries far and wide, filling Facebook‘s submission platform with exciting designs. With one week left we’re encouraging all aspiring designers to jump on board for the chance to have their work showcased at Milan Design Week.
Sitting alongside Heineken’s Global Head of Design Mark van Iterson on the judges panel is Cool Hunting’s very own Evan Orensten, PechaKucha‘s Mark Dytham and digital design pioneer Joshua Davis. The four experienced judges will select a single winner at a live event during Milan Design Week—spanning 9-13 April 2013. As an internationally exhibited digital artist and industry-leading graphic designer Davis will call upon his storied background and Heineken’s 140 years of creative assets to remix the Future Bottle Challenge’s winning design with past logos and the distinctive Heineken red star. The end result—Davis’ remix of the winning design—will be presented as a special gift box to house the winning bottle design for distribution world wide. For a glimpse into the way Davis thinks about the remixing Heineken caught up him at his design studio just outside NYC.
“Remixing is a big part of my process—nothing ever really finishes,” says Davis with the Your Future Bottle Challenge in mind. “Remix for me is saying how can I take an original idea and evolve it into something new that’s unexpected. That happens across my work every day.” Time is ticking, so we encourage all curious designers to download the design template through Facebook and make sure to submit by 1 March for the chance to have your work showcased in Milan alongside work by world’s most influential designers.
Images courtesy of Heineken